Standard Chartered has unveiled a global marketing campaign connecting wealth management with football excellence through its partnership with Liverpool Football Club. The “Invest Like Champions” campaign promotes the bank’s Signature CIO Funds across 12 markets by drawing parallels between on-pitch tactics and investment strategies.
The campaign maps player positions to wealth management approaches, framing investing through discipline and expertise during volatile market conditions. The Signature CIO Funds are actively managed, globally diversified portfolios informed by the bank’s Chief Investment Officer perspectives. The initiative runs from February through April 2026 across Hong Kong, Singapore, Malaysia, Brunei, Mainland China, Taiwan, South Korea, UAE, Bahrain, Kenya, Nigeria, and Jersey.
Sumeet Bhambri, Global Head of Advisory Managed Investments, noted that “clients are increasingly looking for structured and professionally managed solutions” as market conditions become more complex. Liverpool FC Chief Commercial Officer Ben Latty called Standard Chartered “a valued partner of the club for many years.”