Visa has launched Visa & Main, a new platform designed to give small business owners across the United States better access to capital, customers, and modern business tools. The launch event in Atlanta brought entrepreneurs together for product demonstrations and learning sessions with Visa experts.
The platform rests on three pillars. Business Capital includes a $100 million working capital facility with community-focused lender Lendistry for small business owners who have historically faced barriers to credit. Business Connect provides marketing support, signage, digital guides, and workshops. Business Essentials offers training in digital payment acceptance, expense management, fraud mitigation, and financial education.
Visa & Main is planned to expand with additional resources, programming, and local activations throughout 2026, connecting Visa’s products and in-house knowledge with client and partner expertise to support small businesses across the business lifecycle.