Venmo has expanded its Stash rewards program, enabling users to earn up to 5% cash back on everyday purchases from lifestyle brands, with a monthly cap of $100 in cash back. The expanded program applies to both Venmo Debit Mastercard purchases and in-store Venmo payments at select merchants within a user’s chosen bundle.
New merchant partners include Sephora, Ulta, Taco Bell, and Pizza Hut, reflecting brands popular with Gen Z consumers. Venmo reported that its Debit Card and checkout experience are among the platform’s fastest-growing products, with transaction volume and monthly active accounts both experiencing double-digit year-over-year growth.
Alongside the expansion, Venmo launched a brand campaign featuring real friends Rachel Sennott and Jordan Firstman, emphasizing how spending moments now offer rewards. The campaign runs across social media, out-of-home advertising, streaming platforms, podcasts, and audio channels to reach Gen Z audiences.